The hashtag #WhyITribe, was launched by THE TRIBE to encourage people to share something positive about themselves. In the words of THE TRIBE founder Samata, “Maybe you landed a promotion, went for a long overdue run, broke a habit or started a new one, or maybe you were there for a friend when they needed it – whatever your reason #WhyITribe is a way of giving yourself a pat on the back for all you are right now and sharing why you want to celebrate yourself today.”