Helen & Ree

HOW DID YOU IDENTIFY YOUR PASSION AND THE WORK THAT SATISFIED YOU VERSUS WORK THAT JUST PAID THE BILLS?

HELEN  – Suddenly realizing how much time I spent unhappy, unsatisfied and moaning to all around me about my work life situation, encouraged me to take the leap.  After a chat with Ree about the direction I wanted to move in, I saw that she too felt the same way. I’d always had a love of fashion and writing and with a background in the creative arts it seemed this combined with Rees skills meant a perfect business opportunity. From this two hour chat over coffee LOVE30 was born. A platform to encourage women in the third decades and beyond to live their truest lives no matter what society dictates. From the success of LOVE30 our sister company LOVE SOCIAL was born shorty after. We are extremely proud of what we have achieved in just over four years. It’s been tough and to begin with we both had to fit our business around our full time jobs, but those late nights were worth it as we both now have the freedom to work from home.  

REE – I felt like I was trapped in a corporate job, stuck in traffic every day on my commute to and from work and felt so pressured and stressed from higher management that I just knew there had to be a better way to spend most of my working life. I assessed what I was good at, my skills, and what kind of working environment would be my ideal and that how Love30 was born! I spoke with Helen and told her what I was thinking and it was so strange that she was thinking the exact same thing! With our love for writing and fashion, we created Love30. A blog focused on celebrating women in their 30’s and giving confidence, inspiration and encouragement to be exactly who we are through our fashion and lifestyle posts. This then led to us starting LoveSocial, our sister company that manages social media platforms for our clients. We work our own hours, work from home and push our business in the way that we want to which is exactly what I wanted from my work life.

WHO WILL ETERNALLY BE A WOMAN YOU ADMIRE AND RESPECT, AND WHY?

HELEN – It’s impossible to pinpoint one when there are so many strong, inspirational women throughout history that I admire. Women who have stood up in the face of diversity and at risk to themselves to make the world better.  

Even in today’s society with women like Michelle Obama who faced constant criticism for her looks and physique, all whilst trying to encourage the young generation to do better.

Closer to home my biggest inspiration will always be my mum! She is quite frankly the strongest women I know. She is such a hardworking, strong, little pocket rocket who is just so capable, kind and funny. My mum has never expected me to conform to anything. I was a spontaneous child and (still am as an adult) who never really did what society expected and she never once questioned it and for that I love her!

REE – Always, my Mum. She was a single Mother to my brother and I and she worked her butt off to make sure we had a roof over our head, food on the table and the occasional treat. With a little one on the way for me now, (at the time of writing I’m 37 weeks preggers!), I will most definitely do the same.

IN LIGHT OF YOUR UNDERSTANDING OF OUR HASHTAG #WHYITRIBE, WHY DO YOU THINK IT IS IMPORTANT TO CELEBRATE WHO WE ALREADY ARE TODAY?

HELEN – “Comparison is the thief of all joy” In today’s social media driving society the pressure of comparing your life and feeling you don’t measure up is enormous. Even if we  know how a lot of social media works, with people only showing an edited, perfect slice of life, the pressures to look young, dress well, be a high flyer or even the perfect mum can be overwhelming. This is why hash tags like yours that encourages people to celebrate their differences is vital. Women need to support women for all of our wonderful strengths and not be afraid to show our weaknesses, these things are what makes us human.

REE – In a world where we’re constantly told by marketing / advertising and social media how we ‘should’ be or how to look ‘perfect’, the hashtag #whyItribe is super important today. Not only for younger women but for older women too whom I’m sure compare and measure themselves against people or what they see online just as much. I say be you, be proud, practice the art of drowning out the negative noise and surround yourselves with positive, like-minded people.

NAME A TIME RECENTLY WHEN YOU SAID SOMETHING GOOD ABOUT YOURSELF/HOW DID THAT MAKE YOU FEEL?

HELEN – I recently stopped for a moment and said “I’ve done it” After five years of living in the U.K I’ve been wanting to move back to a different lifestyle in Spain but something always stopped me, works ties, money worries or just  not wanting to say goodbye. But with the success of our business there was no more excuses and at the start of July me and my husband packed up our lives for the second time and moved it across the Atlantic. Last week I was out for a walk across the mountain behind my new house and just stopped and thought it might not be perfect yet and there is still tons of work to do but “I did it”

REE – Well, being pregnant in the later stages has its challenges and to be honest it’s been quite tough to say anything good about myself recently! Although I did have a photoshoot for a Love30 post a few weeks back and I was actually dreading looking at the photos as I was sure I wasn’t going to like what I was going to see but you know what? I looked damn good! I felt like I had blossomed somehow and yes, I was feeling bloated, tired and incredibly heavy but I’d never looked so glowing and healthy with a gorgeous little baby growing inside of me. The fact that I felt this about my physical state made me give myself a pat on the back for my mental state too. So, win win!

WHY DO YOU THINK WOMEN SHY AWAY FROM CELEBRATING OR PRAISING THEMSELVES SO MUCH?

HELEN – It’s such a funny taboo isn’t it! In today’s society women are expected to be super humans, we are meant to be achieving everything at the same time, be incredible mothers, partners and run worldwide enterprises all whilst looking amazing!

We have forgotten to be kind to ourselves and just celebrate the small things we have achieved that day! You know we made a deadline, or did well in a yoga class, or got the kids in bed on time, whatever it may be they are all achievements we need to stop being so hard on ourselves!

REE – I think there’s so much emphasis on us ladies ‘having it all’ from society that it creates this tremendous pressure for us to do certain things by a certain time in our lives, to look a certain way, to feel a certain way about things that it makes us feel we’re not good enough if we don’t match up. This is why we all need to do things our way, not society’s way.

HOW DO YOU OVERCOME THE TENDENCY TO DISCREDIT COMPLIMENTS YOU ARE GIVEN?

HELEN – Oh this one is so hard I’m useless at taking compliments. Even if a friend tells me I look nice I question it! I think learning to absorb compliments comes with age, confidence and knowing yourself and your self-worth. Also I think we live in a society where people don’t complement each other very much, so we are just not that accustomed to hearing it. I love to give compliments! If I like someone’s top or hair or make up I tell them! Same if I think they are doing a great job or have helped me I tell them! Honestly giving someone a compliment is a lovely thing to do. Throw that stuff around like confetti

REE – Sometimes with difficulty! It’s a mindset that you have to practice I believe. A few years back I would have just brushed off compliments saying to myself “they’re just being nice” or “they’re lying!” but now, I will accept compliments so much more easily by telling myself they’re true! It has a positive effect on your mental state for sure and gives your confidence a nice little boost.

HOW DOES SOCIETY REINFORCE THE IDEA THAT WE, AS WOMEN, ARE NOT ENOUGH AND HOW CAN WE TAKE THAT POWER BACK?

HELEN – It starts with each other. Like I mentioned earlier society has set these impossible standards that women are meant to achieve otherwise we are seemed to be failing at life! Which is ridiculous! Be we don’t help if we are tearing each other down too, or comparing ourselves to others. We need to start celebrating our differences and the different ways we choose to live our lives and rejoicing in our successes no matter how big or small. We also need to start empowering each other, complement each other, get behind other women’s lifestyle choices and this one is a biggy for me, support other women’s ideas. If you friend has set up her own business support it!

Ree – There is so much information constantly thrown at us about what we need to do with our lives and by what point in our lives these things should be done. This in turn makes us feel inadequate and ‘not enough’ if we don’t accomplish these things by a certain time. Lets’ take that power back by coming together as women and giving each other the support to be the individuals we are and live our lives the way we want!

WHY IS THE TRIBE MOVEMENT IMPORTANT?

HELEN – Because it’s time we toast to who we are, no matter where we are in life or how we are choosing to live it. Celebrate ourselves for all that we are and celebrate each other.

REE – Because us ladies need to celebrate who we are without question and support and encourage each other!

Occupation: 30 plus fashion & lifestyle bloggers and social media account managers

Website: www.lovethirty.co.uk

Instagram: love30now